Why Settle?

I often wonder why it is that people just expect you to settle for something you don't want in life. Like seriously. Why? 

I completely realize that in life, people do what they have to do to survive, but just giving up and settling for less than what you want or deserve should not be an option. 

I can't tell you how many times in the last 6 months people have said to me, "why don't you do something you don't like for a while?" Automatically, it's negative. If I have the financial means to focus on me and what I want, then I why on earth should I settle for something I don't like? The answer? I won't.